This is the course to start with in the vault. It goes over EVERYTHING that you need to know for your business! From setting it up, to marketing, to creating STUNNING photography, automations and workflows, and more. 

MODULES:

I. Introduction
II. The Heart of Your Business 
III. Planning & Strategizing Your Business
IV. All Things Marketing
V. Photography 101 & Workflow
VI. Maintaining & Growing Your Business
VII. Monthly Calls (Replays)

VALUE: $450

Time commitment: 7 hours

GUIDES:

Building a website, or looking to improve your current one? Maybe your struggling with implementing your SEO, or converting actual LEADS on your website - this is going to be the workshop for you! Check to see when our next one is happening! 

MODULES:

I. Copy 101 - How to Find & Communicate Your Brand Message
II. Good Design vs. Bad Design - The Basics of Web Design
III. SEO Crash Course
IV. Live Website Critiques

GUIDES:

VALUE: $150

Time commitment: 4 hours

We go through the top ways YOU can optimize your website for Google and other search engines, giving you a GREATER chance of being found on page 1 of a keyword search! Everything you need to know when getting started with your SEO.

MODULES:

I. The Basics of SEO - the Ultimate Crash Course
II. How to Optimize Page by Page
III. Creating Specific Pages for your SEO Strategy
IV. Live Website SEO Critiques

GUIDES:

VALUE: $150

Time commitment: 4 hours

Watch Dani shoot 2 real weddings behind the scenes with commentary - learn how to shoot a wedding, what goes into wedding day photography, and special tips from a seasoned photographer!

GUIDES:

VALUE: $450

Time commitment: 4 hours

Learn how to set up your goals to keep your business ORGANIZED and ON-TRACK for the 365 days of the year. If you're feeling disorganized, without direction, and without a business plan, then this is the workshop for you.

MODULES:

I. Understanding where your business is at currently
II. The Basics on How to Structure Your Goals
III. How to Organize Your Business & Stay on Track
IV. Live Goal Critiquing & Feedback

GUIDES:

VALUE: $150

Time commitment: 4 hours

Learn from Rachel Traxler's Inquiry to Income Course all about how to book those inquiries! If you're struggling to receive inquiries, and also book after someone inquires, then this course will walk you through Rachel's method of booking clients for success.

VIDEOS:

I. Introduction
II. Invisible Drivers
III. Lead Generation Strategies
IV. Advanced Lead Generation Strategies
V. Branding Foundation
VI. Marketing Content Approach
VII. Create Ideal Clients Out of Current Ones
VIII. Contact Page + Form
IX. If you're still not getting inquiries...
X. Analyze + Customize Initial Inquiry
XI. What to Include in Initial Response
XII. Custom Email Example
... and more!

VALUE: $297

MEET YOUR INSTRUCTOR:

Rachel is a Wedding + Elopement Photographer and Photography Business Coach empowering ambitious Wedding Photographers to become in demand by elevating client connection so they can work less and serve more. She has helped thousands of photographers + entrepreneurs over the past few years land convert high-ticket inquires into bookings, generate income to live the life they love, and become industry leaders! She is also the host of The Gold Biz Podcast for Entrepreneurs to grow + scale their business with confidence!

Time commitment: 7 hours

GUIDES:

Learn from Dallin Hassard's Google Ads Course all about how to set up Google Ads for your photography, and how it's a valuable tool to have in your marketing strategy as you book more clients! Dallin is the Google Ads expert, and if you need help with keyword research, setting up ads, and more, this is the course for you.

VIDEOS:

I. Introduction
II. What We Are Going Over
III. Learn Basic Terms
IV. Keyword Research
V. Landing Pages
VI. Setting Up Your Google Ads
VII. Reading the Analytics
VIII. Outro

VALUE: $300+

MEET YOUR INSTRUCTOR:

Hello, I'm Dallin. I have been photographing weddings and elopements for about 5 years now. I'm married to my wife, Cienna. We eloped on the beautiful island of Maui and have been married for about 4 years. 

DALLIN IS THE GURU OF GOOGLE ADS.
He's worked with wedding industry professionals to help them double their business and bookings through Google Ads alone. 

He has also booked many elopements in his own business in destinations that have been on his bucket list like the Dolomites, Kauai, and more.

Time commitment: 2 hours

In collaboration with Hannah Hoffmann from Sunny Social Collective, we sit down and go through the in's and out's of Instagram, and how to effectively use it in your marketing strategy in a healthy way. 

VIDEOS:

I. Introduction
II. Having the Right Mindset
III. Setting the Right Boundaries
IV. Confidence & Showing Up
V. Know Your Audience
VI. Optimizing Your Bio
VII. Reels & Short-Form Video
VIII. Carousels & Captions
XI. Stories
X. Batching & Sustainability
XI. Being Social on Social Media
XII. Quick Facts, Debunking Myths, & Tools

VALUE: $350

MEET YOUR INSTRUCTOR:

Hi, I'm Hannah!
I help small business owners and photographers grow online through personalized coaching or full-service social media management. My purpose is to make your life easier and bring clarity to your strategy, content, and social media presence.

Instagram can be hard at times and I'm here with the hopes of making it fun again. 

I am inspired daily by the clients and creatives I get to serve. I truly believe that social media has the power to transform your business. It is more than just a "silly app" or "being on your phone all day" but a tool that allows people to access to know you and your business from anywhere in the world. Which is pretty freakin' valuable.

Time commitment: 5 hours

GUIDES:

In collaboration with Nathan Chanski, we sit down and go through the in's and out's of Lightroom, what each slider does, how to create your own preset, creative tips and tricks for making your images stand out, and more!

TOPICS:

I. Lightroom Tools & Basics
II. Defining Your Own Preset
III. Lightroom Photo Workflow
IV. Creative Tips and Tricks
V. Live Editing from Nathan & Dani

VALUE: $350

MEET YOUR INSTRUCTOR:

Nathan is a Wedding & Portrait Photographer, Photography Business Educator & Coach, Podcaster (Passion with Purpose Podcast). He's an expert at marketing, branding, sales, social media marketing, video marketing, photo editing, storytelling, and more. 

He's also released a KILLER course all about Editing and has made himself one of the experts in the field when it comes to teaching Lightroom, finding your editing style, and more.

Time commitment: 5 hours

In collaboration with Elise O'Flinn (Dani's virtual assistant), we sit down and go through the best ways to repurpose content you've already created for different platforms, and how to create long-form content to pull from in the future.

TOPICS:

I. Know your Message
II. How to Create Content
III. The Purpose of Every Platform
IV. Content Repurposing Walkthrough
V. Sustainability & Batching

VALUE: $350

MEET YOUR INSTRUCTOR:

Elise O’Flinn writes personalized copy for creative entrepreneurs. Her expertise primarily serves photographers and photography educators, as she provides offerings in content management and copywriting for websites, launches, and conversion-optimized emails. By specializing in content creation strategy and repurposing, she assists small business owners in telling their story through utilizing every piece they create to effectively build brand authority, convert followers into passionate clients, and, ultimately, reach their income goals through increased sales.

Elise is a storyteller and content strategist who loves bringing a brand story to life!

Time commitment: 5 hours